OurWATCH -Domestic Abuse Prevention

Making a difficult topic approachable, inspiring australians to make a change

Our WATCh is an independent not-for-profit organisation working to prevent violence against women and children in Australia. Using their ‘Change The Story’ framework they believe that violence is wholly preventable before it happens.  Their intersectional approach is targeted at solving the heart of the problem; Gender inequality. As national leaders on the issue, Our Watch focuses on taking action where Australians live, learn, work and socialise.*

It goes without saying the story of domestic violence is grim. Facts and statistics although informative and vitally important to addressing the issue, present a sad reality and can leave one feeling overwhelmed. The challenge was two-fold; redesign the Our WATCh website as an entry point for viewers to understand this complex topic (whilst keeping it accessible to frequent users) and to tell an inspiration story through engaging visual stirring Aussies to join the cause.

The solution was to flip the coin on the existing narrative using the framework already set down. By using the power of visual storytelling implicit to illustration and employing strong, accompanying headlines the viewer feels empowered to see what change could look and inspired to join the cause.The warm colour palette and a somewhat playful style of illustration help to soften a hard topic reinforcing the 'coin-flip' approach, helping viewers connect with a subject they might not be familiar with.

*This project is a case study only.
Information about Our WATCh can be found online here.